Health Care Communication Methods Essay

conversation Coordinators manage their companys communication strategies. This includes internal (coworkers) and external ( general) communication methods. They be in summon of releasing in mastermindation and responding to any inquiries regarding the study. Communication Coordinators also manage event planning, communication budgets, and complaisant media outlets. For this paper, I will assume the role of communication theory Coordinator for a national drug manuf portrayalurer named Pharmaco. One of our medications at Pharmaco has recently been reported to ca part signifi stooget negative effects among those impose. The medicine known as Olaz is prescribed to a large number of large number. To make matters worse, thither obtain been reports that a well-known national sign is counted amongst the effected. Negative feedback from this figure could lower the public opinion of Pharmaco and damage the companys credibility. As Communications Coordinator, I am tasked with the re sponsibility of addressing news reports and the general public regarding the situation.Communication comes in a diverseness of forms including traditional, electronic, and complaisant media. These forms all have their advantages and disadvantages. Each form must also split to rules and regulations such as the Health Information Portability and Accountability Act (HIPAA). Traditional media encompasses a wide range of communication mediums. This includes newspapers, magazines, outdoor(prenominal) billboards, direct mail, radio, and television. Most of the population will at least encounter one of these mediums during their day. Traditional media is beneficial because all of the mediums argon one room forms of communication. This would break Pharmaco the ability to send a message to the public, without having to serve any questions immediately. While public interaction is inevitable, traditional media would allow season in-between delivery and feedback. This would give Pharmac o time to collect and prepare for public interaction. With traditional media it would also be fairly easy to adhere to HIPAA regulations because all the information delivered is scripted.Pharmacowould have plenty of time to review the information and check for errors. This reduces the possibility of grown undercover information to the public. The disadvantage of traditional media is closely related to its advantages. Time in-between delivery and feedback can be costly. During this time the public could use other forms of media to discuss Pharmaco. Without the ability to defend itself, negative public opinion could increase. This in turn brings us to our next media type. Electronic media is a more than advanced form of communication compared to traditional. It is also more interactive than traditional media. The most common form of electronic or digital media, is the internet. The internet is often utilized similarly to traditional media. Electronic media is advantageous because o f the ever ontogeny popularity and usage of the internet. People are now accessing the internet in the home through a fast-growing(prenominal) range of games consoles and Wi-Fi enabled tablets, smartphones and laptops, great(p) rise to a trend of multi-screening (Internet Usage on Rise, 2014).Broadcasting information with electronic media would extend Pharmacos audience. More people could be reached. Plus, it would be easy to keep information updated. Of course, it should be remembered that this type of media allows the public to be more interactive. Pharmaco must be aware of those who use computers to collect private material hackers. We can create our own website that will allow us to interact with the public, however there is a potential for hackers who would aim at stealing our private information. They could even manipulate our site into giving out incorrect information. Furthermore, providers are subject to far more rigorous guidelines when tolerant history information is in electronic form (HIPAA Compliance, 2003). If we choose to use electronic media, it will be imperative to value private information. This way we can abide by HIPAA regulations. If Pharmacos website is compromised, then there is the possibility that patient information could be as well. Pharmaco should also consider social media. Social media is interaction between the public that takes place in virtual communities or networks.Two of the largest used social media websites on the internet are Facebook and Twitter. Both of the mediums allow users to stay in invariant connection with one another. With social media Pharmaco would not have to worry about digital storage of its information. Everything we would want to express would be stored on someone elses network. Social media would also allow us to stayin constant contact with those that follow or subscribe to us. This is advantageous because it would give us the ability to instantly address public concerns. Coincidentally, the dis advantage of social media is the need for constant reviewing and updating. Furthermore, as with all forms of media, HIPAA regulations must be kept in mind. If we choose to use social media, HIPAA compliance must be addressed so that our company does not commit a violation. long-sufferings should understand that personal health information should never be posted. Considering all the information that has been reviewed, I provoke that Pharmaco utilize traditional and social media. First and foremost, the public needs to be addressed.A statement should be given to the press. The statement should let the public know that we are aware of the reports. It should also contain a sincere apology to all those who affected by our medication. The message should also inform the public that we are doing all we can to correct the situation. We should also have a forum where the public can go to ask questions. This is where I suggest social media. I believe Twitter would be the best way to go abou t this. Twitter would allow us to be brief and stay in constant connection with the public. Its important for the public to feel as if we are always available. I also think it is best not to have a means of personal electronic media (website). All the information that could be related on our website can be just as easily relayed on social media. Furthermore, I find it beneficial to not broadcast a public address (I.P. address).This would lonesome(prenominal) act as a gateway for a system that would ultimately be connected to our patient health records. With social media key staff should be selected to serve as the programs page administrators these people will be the gatekeepers for access to the programs page (Walters-Salas, E., 2012). I also suggest that updates only be done twice or three times a day. This will allow us to control the conversation, rather than being continuously dominated by the public. Plus, it will allow page administrators the time to perform their normal tas ks. In regards to the well-known public figure, we should not mention them in any of our communications. Patient information is private for everyone. We also dont want to appear bias or more concerned with a single persons condition. Our messages should constantly address those affected as a collective whole.I believe that this strategy is the best way to address this issue. I have place the advantages and disadvantages of traditional, electronic, and social media. Private information and HIPAA regulations have also been addressed. My reasons for selecting my strategy has also been stated. This is a delicate scenario and its important that Pharmaco address it appropriately.ReferencesBendix, J., M.A. (2013). New HIPAA rules. Medical Economics, 90(9), 14-16,18-20. Retrieved from http//search.proquest.com/docview/1370703200?accountid=458 Brown, J. (2013). How to master electronic communication with patients. Medical Economics, 90(7), 60-2, 64-7. Retrieved from http//search.proquest.co m/docview/1367086304?accountid=458 Du Pre, A. (2004). Communicating to the highest degree Health (2nd ed.). Boston, MA McGraw Hill HIPAA compliance. (2003). Corrections Forum, 12(1), 15-16. Retrieved from http//search.proquest.com/docview/214412170?accountid=458 Internet usage on rise. (2014, Jun 25). The Advocate Retrieved from http//search.proquest.com/docview/1539432736?accountid=458 Walters-Salas, E. (2012). Social media and HIPAA compliance. 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