Electronic Healthcare System Issues Research Paper

Electronic Healthcare System Issues - Research Paper Example This paper is a report on electronic healthcare system that analyzes and assesses the challenges that are part of the electronic system. It will also explore ways that can be appointed to overcome the challenges will also be addressed in the report. The paper is assisting managers in the healthcare dealing with information and data management operations. It will guide the professionals to manage their healthcare system in an effective way. Body Content Risks and Opportunities involved in sharing Clinical Data In healthcare there are several risks involved in patients’ exchange of information. There are some external and some internal risks involved in client’s data sharing. There are risks of patient’s identity exposure, identity mismatch or conflict, and data stealing which could result through clinical data exchange. Similarly, there are simultaneous risks involved of identity fraud, distortion of patients’ healthcare record, and distortion of patientsâ €™ medication record through healthcare data exchange (American Medical Association, 2013). The responsibility and obligation lies on healthcare organizations, that they protect patients’ personal information by making their electronic health system protective and secured. If information systems are highly protective, they can ensure the safety of patients’ personal records and data. For healthcare organization, information is an asset which if gets managed is a value to the organization and if gets lost or detracted is a complete threat to the organization (American Medical Association, 2013). In healthcare information integration is an essential thing required which is achieved by means deliberated data exchange. Exchanging patients’ personal clinical information links all the departments together. The departmental coordination makes patients’ care highly qualitative. This is one major opportunity that lies with clinical information sharing (America n Bar Association, 1994). On further, data pooling (sectional data sharing) comes out valuable for research departments of the healthcare organization. This operation is made possible through sectional information sharing. Looping information from one period of patient trial to another is enabled through data exchange. Conducting a clinical research gets easier when pooled information is available on the research desk. Information sharing provides data to researchers which can further be used for scientific argument (American Bar Association, 1994). On further, information sharing keeps departments proactive. When the information required for patient’s treatment is available at the right time, the treatment gets effective as it is done on the real time basis. This is an opportunity which usually most healthcare organizations avail through sectional data sharing. According to Deborah Zarin (the director at the National Library of Medicine), information sharing brings transpare ncy in health care operations (National Academy of Sciences, 2013, p. 4). It brings transparency on how well the patients are provided treatment and care. Information sharing also gives the opportunity of patient’s retrospective analysis as it allows the data exchange of patient’s past record of trials. Opportunities are there on the line with electronic health information sharing but it is on the organization’

English law allows parties the utmost freedom to agree their own legal Essay

English law allows parties the utmost freedom to agree their own legal relations and liabilities without limitation and interrup - Essay Example This means that a salient factor that distinguishes contractual obligations from other forms of legal obligations is that contracts are premised upon agreements. Likewise, this is important since people can agree to exchange any goods and / or services, provided they are legit. Similarly, if the basic requirements of a contract have been met, then English law may not step in to curtail parties the utmost freedom to agree on their own legal relations and liabilities. Some of these essential requirements include the presence of offer and acceptance, consideration which supports the agreement, and an intention to create legal relations. The exception to this is when the modalities such as the Sales of Goods Act 1979, the Exclusion Clause and UCTA and implied terms therein as laid down to govern contracts have been violated. An exception that curtails the utmost freedom for parties to agree on their legal liabilities and relations without restrictions is the Exclusion Clause. This is bec ause the Exclusion Clause restricts or excludes the liability of one of the parties. Normally, it is the seller whose liability is restricted. However, it is important to note that the Exclusion Clause is not accorded blanket application so that wicked sellers can breach their initially agreed upon contractual obligations. On the contrary, the Exclusion Clause is applied in light of the contra proferentum rule. This can be seen in the case Wallis, Son & Wells v Pratt and Haynes. In this case, a seed sale contract clause argued that sellers did not give any implied or expressed warranties concerning the description of the seeds. The seeds were not found to match the description they had been previously given. In this effect, it was held that the clause was only applicable to the warranty and that the description being referred to was part of the conditions that made the contract. Particularly, the House of Lords ruled that there was no instance in which sellers are not to fulfill the ir warranty, whether this warranty is implied or direct. This is to the effect that any clause which does not explicitly detail conditions will normally not exclude liability for breach of conditions (House of Lords, 2012, p. 1). The crux of the matter above is that the circumstances which may compel the seller in the contract to apply to be absolved from the responsibilities or liabilities spelt out in the contract must have been caused by unforeseen circumstances (D. Ashcroft and J. Ashcroft, 2010, p. 66). Conversely, in this instance where unforeseen circumstances bedevil the business or the seller, the liability limitation may come into succour businesses which cannot afford to shoulder the burden on consequential and unforeseen losses that may threaten to subject a business to insolvency. Siems (2003, p. 35) explains further that the situation above was exemplified by the case British Fermentation Products Ltd v Compair Reavell Ltd [1999]. In this case, the British Fermentation Products Limited was the purchaser of a compressor of air supply under proper pressure to aerate and mix well, which was to help produce yeast. The supplier would be Compair Reavell Limited. The compressors failed to work well several times even after several replacements were delivered. Even though the amount of damages surpassed ? 1 million, Judge Bowsher Q.C.

You can choose Essay Example | Topics and Well Written Essays - 1000 words

You can choose - Essay Example My rigorous academic training at the University and work experience makes me an asset worth your consideration. I am well conversant with IT and database management tools like Ms Excel and Access, as well as Accounting software like QuickBooks, Oracle.Being a hardworking, autonomous and self -driven team player, I will gladly bring along a wealth of knowledge that will definitely add value to your organization. I would change my resume to reflect that I have done at least one of the professional courses listed on the job description such as CPA or CMA. Also I would indicate that I have worked in an environment where I accustomed myself with the statutory accounting principles as an added advantage. Finally, I would have reflected on my resume that I have high analytical and interpretation skills of various financial statements. I will initially search the company’s profile from the internet and check if there are any information regarding their value or culture from the company’s vision and mission statement. I will then personally visit the company and ask their employees a few questions regarding personality traits encouraged in the company. Also, I will ask the employees about the rate of employee turnover in the company as well as existence of employee achievements’ recognition

Costing Methods Pape Essay Example for Free

Costing Methods Pape Essay Write a paper of no more than 700 words addressing the following questions:  · What strategies did the management of Super Bakery, Inc. use?  · Why did Super Bakery’s management think it was necessary to install an ABC system? Do you agree with their reasoning? If you disagree, identify your recommended costing system, including your rationale, to management.  · Would a job order cost system or a process order cost system work for Super Bakery. Why or why not? Format your paper consistent with APA guidelines. College is too important not to give it your all, no matter what you face throughout your collegiate career. Hopefully, this article has given you some very useful advice that will help make college life easier for you and getting to that all important graduation day with confidence a little less challenging. In this document ACC 561 Assignment Week 4 Costing Methods Paper there is a review of the following parts: Strategy ABC Installation Cost System Conclusion Business Accounting Resource: Accounting Read BYP17-5, titled Communication Activity, in the Ch. 17 â€Å"Broadening Your Perspective† section of Accounting . Write a paper of no more than 700 words addressing the following questions:  · What strategies did the management of Super Bakery, Inc. use?  · Why did Super Bakery’s management think it was necessary to install an ABC system? Do you agree with their reasoning? If you disagree, identify your recommended costing system, including your rationale, to management. To get more course tutorials visit https://bitly.com/12Binkm College is something that you want to make sure that youre ready for as much as possible. While you have to live into much of it, there are many things you have to do ahead of time in order to make sure youre successful. Make sure you continue reading in order to find out the information you need. Business Accounting

Important Presidents :: essays research papers

The second President of the United States was John Adams, a lawyer and diplomat. Adam’s public career lasted more than 35 years. He was second only to George Washington in making a place for the young United States among the nations of the world. In his devotion to the country he was second to none. Adams was a federalist. He, like other federalists, believed in a strong central government. However, he was independent and decided issues for himself in the interests of his country and often against the interests of his party. Adams was defeated for a second term as president because he defied party power to act for his vision of the nations good. John Adams was born October 30, 1735, in Braintree, Massachusetts. He was the eldest of three sons, children of John and Susanna Boylston Adams. Young John attended a â€Å"dame† school, a school conducted by a woman in her home. Later he went to the Free Latin School. He was handy around cattle and horses, helping with the milking and feeding. He was helpful in the kitchen too, building fires and cleaning up. In summer he went down to the bay to watch the sailing ships come in. In winter he skated on the frozen creeks. He flew homemade kites, collected bird’s eggs, and always had a whittling knife in hand. When he entered Harvard College, he intended to become a minister. By the time he graduated, he had given up the idea. He taught school until he could make up his mind about his future. Adams taught in Worcester, Massachusetts, about 60 miles west of Boston. After a year he began to study law under James Putnam, the town’s leading lawyer. He kept on teaching and spent his after-school hours in Putnam’s office. He was admitted to the bar in November 1758 and settled in Braintree to practice. When he was 29 he married Abigail Smith, a minister’s daughter. She was only 20, but she had schooled herself well in politics and literature. They had four children: Abigail, John Quincy, Charles and Thomas. After he was through serving in the Revolutionary War, he returned to the United States and was elected vice-president under George Washington. In 1792 Washington and Adams were reelected. Political parties began to emerge during Washington’s presidency. Adams and Alexander Hamilton led the Federalist party. They opposed Thomas Jefferson and his Democratic-Republican party. In 1797 Adams became president, with Jefferson as vice-president. Despite Adam’s great ability and patriotism, he was never popular. He was often vain and blunt. He was charged with wanting to confine power to the â€Å"rich,

How Far Did the Position of Black Americans Improve in the Years 1945-1955?

The US military involvement in WW2 was to have a lasting effect on civil rights and racist attitudes. The conflict brought on many changes that would highlight African American civil rights, for example it created many jobs for black people, not only in the defence industry but also to meet growing labour demand. Although between 1945-1955 there was indefinitely progress made for the position of black Americans, there were also limitations to that progress. The population of cities in the north such as Detroit grew dramatically as black people migrated during the war. Although there was a lot more availability of employment for African American’s, they would often find they were discriminated against, for instance not receiving equal pay to white workers. Employers would usually use the principle ‘Last to be hired, first to be fired. ’ It was a rarity for African Americans to be promoted as when they it would follow with walk outs and riots from white workers. In order to prevent the march on Washington movement, President Roosevelt agreed to set up the Fair Employment Practices Commission in order to accommodate equal opportunities for black people in defence industry jobs. This also led to increase in labour jobs, there was a 25% increase in African Americans working in the iron and steel industry. The numbers employed in government service increased from 50,000 to 200,000. However it had its limitations, railroads usually refused to hire black people and in the Deep South prejudice remained on employment issues. The NAACP campaigned to challenge the ‘Plessy v. Ferguson’ doctrine. Inequality was easily spotted in education. For example research showed that the pupil-teacher ratio was 20% better in white schools than in back, in addition to this white teachers generally receiveda much larger salary in comparison to a black teacher. The NAACP proceeded to sue on behalf of black students, which eventually resulting in the ‘Brown v. Board of Education’ legal case. Following the Brown case, Earl Warren who was the current Chief Justice of the Supreme Court, agreed that not only was segregation in education demoralising for African Americans, but segregation in general too. However this stirred up protest in the south. The White Citizens council formed the ‘Southern Manifesto’ in order to fight the brown case. There was also slow progress to the integration of public schools as The Supreme Court had not set a time limit, instead it had stated progression to e done with ‘deliberate speed. ’ There was also no action enforced by President Eisenhower who was reluctant to avoid stirring further opposition. Altogether, there was progress in economic status for African Americans. Due to the creation of trade unions and activist groups, something was finally being done about inequality for Blacks. However this gentle action was often faced with forceful opposition, or simply not enough being done, therefore hindering progress.

Marketing Strategy by Pizza Hut Essay

Various tools and methods like, secondary sources were adopted to collect information to critically analyze the marketing strategies adopted by pizza hut, analyze the probable market for the product, study its competitors and substitute products, to estimate future sales and expected share of the market, analyze the effectiveness of advertisement, its target market and finally why people prefer pizza hut. RESULTS AND DISCUSSIONS MARKETING STRATEGY Pizza Hut follows the following strategy: Total market strategy—-Pizza Hut started with a single product i. e. Pizza but with different segments emerging and the degree of competition increasing, it diversified into several products to serve different segments. It came up with chicken nuggets, wedges, garlic bread, smiley etc. International marketing strategy: Pizza Hut started with local market strategy in Kansas, USA then moved on to regional markets in and across USA. In 1968, Pizza Hut started its international movement by opening its 1strestaurant in Canada. And today Pizza Hut is world’s largest pizza chain with its presence in more than 100 countries. Early Entry Strategy: Though Pizza Hut was not the first entrants in the pizza market infuse. But Pizza Hut followed an early entrant strategy. Customers knew what a pizza is but still there was huge potential to tap. In order to become a leader, pizza hut continued to refine their product &develop new product to suit their customer’s changing tastes. Ultimately Pizza Hut with its superior promotion, manufacturing and distribution activities has turned out to be the â€Å"winner†. Strong Commitment Strategy: Pizza Hut has been operating in the pizza market by realizing all economies of scale in promotion, distribution and manufacturing facilities. If Papa John’s or Little Caesars come out with a new competitive pricing strategy or innovative product, then Pizza Hut quite aggressively fights back by bringing more competitive prices or better innovations in product category. In simple words, Pizza Hut takes all possible measures to defend its leadership position in the market. Pizza Hut: An Overview of the â€Å"Product Strategy† â€Å"Product Strategies specify a market needs that may be served by different products offerings†. Product Positioning Strategy-Pizza Hut has always followed Single brand positioning strategy wherein it has positioned only its pizzas. Although the positioning statement has been different in different countries but it has always hovered around its â€Å"PIZZAS†. For instance, in Canada, its positioning statement is â€Å"The best tasting pizzas under one roof † which reflects great variety of pizza being served , in China it has positioned on â€Å"Dine-in restaurants†, in Australia, it is â€Å"made fresh, served hot and on time† which reflects that best of ingredients are used and pizza is delivered on time. Product-Scope strategy: Pizza Hut follows a â€Å"multiple product strategy† as pizza hut not only sells pizzas, but also deals in a variety of other products as although all the product offerings in pizza hut are not as fast moving as its pizza, but they usually complement each other. For instance, family coming for a dinner usually starts with some soup and garlic breads and then moves on to pizzas along with some diet salads. In this way, pizza hut caters to different people with different needs and tastes and preferences. This helps in increasing sales, profitability, market share and above all â€Å"Customer’s Mind Share† Product-Scope Strategy Salads & Pastas, Appetizers Pizzas, Soups and Desserts Product-Design Strategy:Pizza Hut follows the strategy of selling Standardized Products with modifications. Pizza Hut mainly sells 4 types of pizzas: Pan Pizza, hand-tossed pizza, stuffed crust pizza and Thin N Crispy pizza. Pizza Hut serves these standard style pizzas everywhere in the world but at the same time, it offers its customers to choose different toppings as extra mushrooms or extra capsicum and onions with extra cheese or chicken toppings like toppings of meat, bacon, fish, ham, beef topping, pork toppings etc. Secondly it offers what is known as â€Å"Value meal combos† wherein it offers a combination of pizzas, appetizers, beverages etc at lower prices. For instance, Pizza hut introduced â€Å"Meal for 2† which offers medium pan/ fresh pizza, garlic bread sticks with 2 glasses of Pepsi. Similarly pizza hut also offered â€Å"Meals for 4† where it offered 2medium pan pizzas, with one plate of garlic bread and one portion of wedges with 4 glasses of Pepsi/Soup. Pizza Hut by offering standard products seeks economies of scale and by offering modification options enhances customer satisfaction which adds to brand equity of Pizza Hut Product innovation strategy: Pizza Hut has been constantly involved in innovating new products. It started as Pizza chain in 1958. On one hand, it offers traditional Italian pizzas while on other hand, it innovated several new varieties as pan pizza, thin n crispy, stuffed crust, the big New Yorker pizza, hand tossed pizza, the edge pizza along with the Sicilian Pizza. Pizza Hut spends extensively on research and development of its innovative products. At the same time, customer’s feedback also plays an important role in preparing new pizzas. For example, The Big New Yorker Pizza. Pizza Hut continued to make innovations as it followed â€Å"International marketing strategy†. In India, Pizza Hut launched international style pizza in localized Indian flavors like Tandori pizza range with Punjabi flavors, vegetarian tama-tam, Murgh Mazedar Pizza etc. Similarly, in China along with traditional pizzas, it served â€Å"Sangria â€Å"and â€Å"Escargot†. Along with pizzas, Pizza Hut also innovated beverages and drinks to satisfy the tastes of consumers. For e. g. Pizza Hut in Oman has added a refreshing splash of tropics to their menu with the launch of Monin, a new line of flavored drinks. Value Marketing Strategy: Pizza Hut as far as value marketing is concerned follows Quality strategy, Customer- service strategy. Time-based strategy Pizza Hut promises its customers to give them best quality product busing best quality ingredients. Time and again it re-emphasizes on this fact through its advertisement campaigns. Pizza Hut main motive is to enhance its customer’s satisfaction by providing them best quality products at affordable prices. At the same time, pizza hut always tries to deliver on time. Although Pizza Hut’s competitor Domino’s differentiates on basis of timely delivery in 30 minutes, however, Pizza Hut through its innovative technology is also trying to reduce its delivery time to 30 minutes and fight back Domino’s. Pizza Hut: Overview of the â€Å"Pricing Strategy† Pizza Hut ideology of â€Å"Customers† behind its pricing strategy: Willing to pay for relevance Willing to pay for excitement Willing to pay for quality Willing to pay for simplifying life Willing to pay for forward movement But Selective and defiant Pizza Hut follows â€Å" A High/Low Pricing† strategy as far as its new products is concerned where it fixes the price higher than its competitors and then gradually lowers the price below the competitor’s prices. In simple words, it is applying â€Å"Price Skimming† strategy for its new products. For instance, the price of â€Å"the Extreme† was fixed at $9. 99 which was much higher than its competitors. But several sales promotions were used to reduce the price of the pizza below its competitors since both Pizza Hut and Pepsi are partners; â€Å"Bundle Pricing† is used where 2 liter bottle of Mountain dew was offered free with â€Å"The Extreme pizza†. The high/low pricing strategy has several advantages for Pizza Hut Used to create excitement. Set high prices initially to send a signal that its products are best inequality and service offered is excellent. Helps in segmenting the market as Pizza Hut can sell â€Å"the extreme pizza† to the customers who wish to pay higher price as well as to the bargain hunters too. Pizza Hut in formulating the complete pricing strategy focuses on â€Å"Value which it is providing to the customers at a particular price†. As far as the pricing of established products is concerned, Pizza hut believes to give â€Å"Value for Money â€Å"to its customers. Thus in order to provide maximum value to the customers and enhance the brand value, it sometimes maintains the same prices while sometimes reduces the prices, while sometimes increase prices also. â€Å"One-Price† Strategize. It charges the same price to allot customers under similar conditions and for the same quantities. This helps in establishing a favorable and fair image among its customers as well as having a stable market. Pizza Hut at the same time follows â€Å"Price Bundling† Strategy or â€Å"Value Pricing†wherein it combines the items of its menu and offers at a lesser price then what a customer would have to pay if he bought these items individually . For Example, in India, Pizza Hut offered for Rs. 75 a deal of â€Å"a plate of garlic bread sticks, 1 personal pan pizza, a glass of Pepsi and one scoop of ice cream†. Similarly Pizza Hut offered meal combos serving 2 people or 4 people. These bundling schemes attracted large number of customers who are not only interested in pizzas but in tasting other things as well. In offering such schemes, although Pizza Hut costs less but at the same time, this increases the customer inflow and sales revenue of PH tremendously. Thus Pizza Hut’s pricing strategy revolves around providing maximum value to the customer at an affordable price. Pizza hut never plays the price game as it has positioned its brand on high quality and excellent customer service. And even Pizza hut customers don’t mind paying a little more than its competitors because of the service it renders and quality it promises. Pizza Hut: An Overview of Franchise Model â€Å"Franchising† involves a contractual arrangement between a franchisor (a manufacturer, a wholesaler, or a service sponsor) and a retail franchisee, which allows the franchisee to conduct a given form of business under an established name and according to a given pattern of business. Pizza Hut after its incorporation in 1958 opened its first franchise unit in Topeka, Kansas. Followed by a Pizza Hut restaurant built in just 5 days by franchisees in Oklahoma State Fairing 1968, Pizza Hut made a global entry by entering in Canada. Then it made strong foot holding in Australia, Japan, England, Kuwait, and Abu Dhabi. By 1989, Pizza Hut was already serving 54 countries. In 1996, Pizza Hut entered India with the first dine-in restaurant in Bangalore. While entering in the international arena, Pizza Hut used the â€Å"Franchising Route† as the entry strategy. (Scribd, 2010). FINDINGS Promotion mix 1. Advertising 2. Personal selling 3. Sales promotion A) Advertising Advertising is â€Å"non personal communication transmitted through mass media as radio, television, print, internet and outdoor media†. The main objective behind every campaign is either to increase sales by encouraging potential purchasers or inducing repeat purchases or prompting immediate purchase by offering special schemes or to create awareness about a new product offering by highlighting a new flavor or announcing price changes or demonstrating the product in use by depicting inexperience. Advertising Sales Promotion For instance, to launch a new flavor in India named â€Å"The Great Indian Treat†, Pizza Hut signed a Jived Jaffrey for its new TV commercial. Similarly to inform the customers about Rs. 50 pan pizza, Pizza hut showed Zayed Khan as a young teenager boy friend who has to treat his large number of girl friends with something trendy and affordable. Pizza Hut also launched certain ad campaigns to counter attack its competitors promotions. For instance, in 2005 Pizza Hut launchedâ€Å"Freshizza† ad campaign featuring Malia Aurora Khan and counter attacked Domino’s campaign showing Anuran Khmer and Parish Revaluate the same time, Pizza Hut brings about local flavor in its ad campaigns. Indifferent countries, it uses models, situations, positioning clearly related to that particular country. For instance, in India, Pizza Hut focused on occasions such as marriage and used Indian models that represent and relate to their target audience. Similarly, in USA, Jessica Simpson sells chicken nuggets and pizzas for Pizza hut. (Scribd, 2010) Internet Advertising Not only Television advertisement, Pizza Hut along with Pizza innovations, also innovates new ways of promoting its products. Recently Pizza Hut signed a deal with Yahoo internet portal to advertise its products. Print Media (newspapers, magazines, pamphlets, posters) Although Pizza Hut advertises mainly via television, but print ads also constitutes a major portion of its promotion mix. Outdoor Advertisements Pizza Hut adopted a variety of innovative types of outdoor advertisement. Balloon Advertising: Pizza Hut indulged in an extremely innovative form of advertising named â€Å"Balloon Advertisements† where in cold air balloons in the shape of Pepsi can, pizza slices and garlic bread are placed either in front of the hut or placed at its roof top. Space Marketing: Pizza hut came up with a very innovative method of advertising when Pizza Hut paid huge sums (approx $1 million) to put a 30 ft large logo on Russian Proton Rocket. Not only had the logo, Pizza Hut also made its pizza available to the astronauts in the space. On such a successful venture, Pizza hut stated that â€Å"If space tourism is going to be a reality, Pizza Hut pizza will make the trip even better. † Banner Advertisement: Styrofoam along with McCann Erickson came up with really innovative banner advertisements to advertise its new range of â€Å"Gourmet Pizzas†. Poster Advertisement: Pizza Hut came with a tremendously successful Poster advertisement campaign on the occasion of â€Å"Halloween† when Pizza Hut advertised for â€Å"The Ghoulish Tripplecheese, the spooky cheese combo, and the Halloween cheese supreme† B) Sales Promotion. â€Å"Sales promotion† refers to a variety of short term incentives to encourage trial or purchase of a product or service. Coupons and Rebates: Pizza Hut offers discount coupons in physical form with every purchase we make. However in USA, UK, Canada where online ordering contributes a major percentage to total sales, Pizza Hut offers online coupons for different regions of varying denominations Premiums & Gifts: Pizza Hut offers â€Å" Gift vouchers† to be presented as a gift to someone special on marriages, birthday, and anniversary etc. these gift vouchers are available in denomination of Rs. 500, rs. 1000, rs. 2000 etc. Pizza Hut offers CDs and DVD along with their pizzas as gifts to act as an additional incentive for customers to make the purchase. For e. g. Unique DVD Promotion: Pizza Hut came up withal promotion campaign where is offered a free DVD with a large size pizza and in a 6 week promotion, Pizza Hut distributed 10 millionDVDs. Pizza Hut collaborated with Sony to launch a promotion campaignnamedâ€Å"Pizza-Powered PlayStation giveaway â€Å"which was huge success. During the next year, Pizza Hut again came up with a promotion where along with stuffed crust pizza, kids will get PlayStation demo disc free. Sweepstakes: Pizza Hut during the launch of â€Å"Cheesy Bites Pizza â€Å"introduced nationwide online sweepstakes contest to win an autographed pair of shoes by Jessica Simpson. Fans will be able to go online to www. pizzahut. com/cheesybites to enter the sweepstakes. Customers will also have an opportunity to win an autographed pair of Miss Piggy boots. Sampling: Pizza Hut gave â€Å"free samples† of the new pizza which it launches. For e. g. in case of â€Å"Cheesy Bites Pizza†, Pizza Hut offered free slices of it to the customers for sampling and testing it amongst the consumer group. Point of Purchase Material: Pizza Hut restaurants interiors are done in a uniform format for all the restaurants. Pizza Hut also comes outwit several innovative POP materials to attract the attention of its customers. For e. g. spin The Wheel games, danglers and posters. During the launch the â€Å"The Great Indian Treat† the entire interiors were given a pink color and the menu and danglers were all colored pink. On the occasion of â€Å"Valentine’s Day† in Malaysia, Pizza Hut launched a limited edition â€Å"Heart Shaped Pizza† with danglers, greetings cards all over. This limited edition Heart shaped pizza not only created an excitement among the customers, it also increased its brand value. C) Personal Selling â€Å"Personal Selling refers to face to face interaction with the customer†. Entertaining the customers in the restaurant: Crew members at Pizza Hut broke in to a boogie at metros like Delhi and Mumbai and performed â€Å"Hangar† in Chandigarh and Amritsar. Pizza Hut in Delhi organized a â€Å"JIG N JEETO† contest with super star Faradeen Khan judging the show. The show received tremendous response from the customers. Etiquettes of the crew members: The politeness of their speech and the mannerism which Pizza Hut crew members serve their customers is absolutely outstanding which enhances the brand value of Pizza hut in customer’s mind. Pizza Hut: An Overview of the Global Strategy— Pizza Hut before entering into any new country conducts a comprehensive market survey of that country to learn about the culture that prevails in that country, the state of government and politics, the legal framework (product quality laws, packaging laws) , commercial practices (business structure, patterns of competition). Strategy Adopted by Pizza Hut for Global marketing programs Localized strategy: Pizza Hut follows the strategy of â€Å"Think Global, Act Local†. For e. g. in India, the 1stPizza Hut which was launched in Bangalore served complete vegetarian meals. Similarly, in China, along with serving Pizzas, Pizza Hut also serves â€Å"Sangria† and â€Å"Escargot†. Similarly, in India, to match the spicy tastes of Indian consumers, Pizza Hut launched â€Å"Pandora Treat†, â€Å"The Great Indian Treat†. For the cheese lovers in United States, Pizza Hut launched Cheesy Bites Pizza and Stuffed Crust Pizza. International Marketing Coordination: Pizza Hut’s international marketing activities though dispersed in different countries are properly coordinated to gain competitive advantage as all marketing activities as market research, advertisements, and restaurant interiors are done using a similar method. Marketing know-how and skills are transferred from one country to another. For e. g. the â€Å"franchising model† is used successfully in althea countries by Pizza Hut. (AssignmentPoint,2012) SWOT ANALYSIS OF PIZZA HUT The swot analysis provides all the important aspects of the product and the company in brief. Swot stands for S-strength W-weakness O-opportunities T-threats S-strength -best quality of food -quality of services -varieties in toppings -different promotional schemes -consistency -strong brand name W-weaknesses -high price -advertisement shows pizza not salads, sandwiches etc O-opportunities -needs to open more outlets -offer diet food and low calorie food -explore untouched market T-threats—competition (wikiwealth, 2012) RECOMMENDATIONS/SUGGESTIONS 1)High Quality Personnel: In order to maintain the no. 1 position in Pizza market, Pizza Hut must obtain total cooperation of its employee’s thereby increasing productivity, beating competition and enhancing customer satisfaction. For this, proper training program with high incentive schemes must be established. 2) Pay more attention to untapped segment of Senior Citizens: Pizza Hut must innovate and launch some product for Senior Citizens. It could establish Pizza Hut senior club which will organize activities for oldies. 3) Maintain the product quality by continuous innovations thereby giving surprises to the customer off and on. Innovations can be based on consumer’s reviews and feedbacks as to what changes are they looking for in their pizzas. 4) â€Å"Location, location and location†: the most critical success factor for any hospitality business is â€Å"Location†. Pizza Hut does not aim to be premium brand with selective distribution; instead Pizza Hut is brand which must be available anywhere and everywhere people thinks of PIZZA. Thus Pizza Hut must increase it coverage. 5) Emphasis on development of â€Å"Home Delivery† Network: Although in developing countries like India, Pizza Hut has opened up a â€Å"call center† to fasten the speed of home delivery. CONCLUSIONS This project helped in following areas Critical analysis of marketing strategies adopted by pizza hut Knowing the product offered by pizza hut Identify the alternatives available in the market Analyze the target market Know about the existing competition in the market To understand the distribution system in the product Reasons why people prefer pizza hut products Methods to increase sales with maximum customer satisfaction Role of advertisements in the promotion of the product To estimate its future growth and market share. REFERENCES Pizza Hut and Dominos marketing strategy Scribd (2010). Pizza Hut and Dominos marketing strategy. [online] Retrieved from: http://www. scribd. com/doc/25371457/Pizza-Hut-and-Dominos-marketing-strategy [Accessed: 24 Nov 2012]. About Us – Pizza Hut Pizzahut. Co. Uk (2012). About Us – Pizza Hut. [online] Retrieved from: http://www. pizzahut. co. uk/restaurants/about-us. aspx [Accessed: 24 Nov 2012]. Assignment Point – marketing plan on pizza hut Assignment Point (2012). Assignment Point – marketing plan on pizza hut. [online] Retrieved from: http://www.assignmentpoint. com/business/marketing-business/marketing-plan-on-pizza-hut. html [Accessed: 24 Nov 2012]. Pizza Hut Franchise Pizzahutfranchise. Co. Uk (n. d. ). Pizza Hut Franchise. [online] Retrieved from: http://www. pizzahutfranchise. co. uk/html/history. html [Accessed: 24 Nov 2012]. Pizza Today Magazine Pizzatoday. Com (n. d. ). Pizza Today Magazine. [online] Retrieved from: http://pizzatoday. com [Accessed: 24 Nov 2012]. Pizza Hut SWOT Analysis – WikiWealth Wikiwealth (2012). Pizza Hut SWOT Analysis – WikiWealth.[online] Retrieved from: http://www. wikiwealth. com/swot-analysis:pizza-hut [Accessed: 24 Nov 2012]. About Us | Papa John’s: Better Ingredients. Better Pizza. Papajohns (2012). About Us | Papa John’s: Better Ingredients. Better Pizza.. [online] Retrieved from: http://www. papajohns. com/about/index. shtm [Accessed: 24 Nov 2012]. APPENDIX/ ANNEXURE Figure 1: specimen of pizza hut coupons printed in newspapers and magazines. Figure 2: specimen showing pizza hut’s space advertisement. Figure 3: specimen of poster ad Pizza Hut launched for Halloween.